Group profile

Hello, everybody!

This is a Blog called Fever Bus which has five members, Kit Yan Irene Mak, Lei Yu, Yin Cheng, Yu-Te Lee and Ta-Yung Chang. We are the student who studying in MSc Advertising and Marketing and MSc Strategic Marketing Management . We all have writing Blog habit such as Xanga. Why do we create this blog? We think that studying E-marketing likes a journey. All of us have same mission and goals on Fever Bus. During the traveling, we will not only learn and discover a lot of new knowledge and interesting things about E-marketing, but also face and overcome a lot of difficulty. Therefore, we would like to use this Blog to record our experience, knowledge, and point of view in progress. It is exciting and funny to explore, overcome obstacle and complete all our tasks finally during our trip.

Fever Bus is very important. In the coming 10 weeks, we would like to share our knowledge and opinion about E-marketing on Fever bus frequently. For examples, we will post some latest related journals or news. All entries will be concerning E-commerce, online marketing activities, E-marketing resources, segmentation and target market analysis, integration of promotional mix, customers’ profiles and data management, online customer communications and promotion of a virtual store. Both entries and comments are significant. New entries give all members new knowledge and view. Comments are good feedback and support for poster.

In additional, our Blog is linked with all other groups in class. It is advantageous for us to operate and market our Blog better and better continuously. The interactive learning could broaden our eyes, wider our field of vision, stimulate our thinking as well as give us more new skills and ideas about E-marketing. In order to make Fever Bus more interesting and attract more audiences including class mates and other people to read, we will post a lot of pictures, videos as well as interesting links and website. We will also update our Fever Bus layout design in innovationand creativity regularly. Sending our Blog links to friends and using our Fever Bus account to give comments in other Blogs are effective way to access new reader. We are looking forward to hear your voice, any good or bad comments and ideas?

Are you ready? Starting off to be a professional e-marketing manager!!