Nowadays, mobile is becoming a small computer which can bring with wherever people are. People are freed from the need to access via the desktop. For examples, business man could use online banking to check their bank account everywhere. Young people could chat with friends through facebook or msn rather than ringing. Consumer could search any sale promotion voucher or information online when they were shopping. Therefore, the benefit of not fixed location is greatly contributed to all people at different life levels. In additional, using mobile and online advertising in combination can significantly increase brand awareness and purchase consideration. The research of IABUK showed that people receive mobile advertising prompting consumers to seek information online. It means mobile online is not only convenient for consumers shopping, but also giving a platform for marketer informing, persuading and reminding consumer purchase.
Check here to know more about the research of IABUK: http://www.iabuk.net/en/1/mobileandonlinegoodtogether100210.mxs
Second, in the past time, mobile phone only can use 2G service, user cannot use internet through their mobile. When GPS and 3G service developing, it makes human life more convenience. People can use mobile phone to do computer’s thing directly; via 3G service, consumer can get more information to help their daily life by their mobile phone. For example, when people get lost, they can use mobile’s GPS to find out their location immediately; when they are hungry they also can use it to find the nearest restaurant they like. Compare with wireless, even though the connection speed is faster than 3G service but wireless’ range is limited.
Further, searching internet through mobile is much more private than desktop. For example, the message or e-mail is only can be downloaded or read personally by the mobile owner. In addition, it is much more difficult to steal the information through the mobiles.
On the other hand, there is a disadvantage of using mobile online. The trend of mobiles development is to combine all the communication tools in our daily life, event mobile phones could become the form of wallet. Nevertheless, there are also numerous risks might be occurred, especially in the risk of thefts. For example, if someone found the missing mobile, they could buy anything they want completely. More importantly, the finder could steal the personal and private information from the owner directly. Thus, the system of security should be built completely before using mobiles as the form of wallet.
To sum up, indeed, mobile will play an important role in the future. Nevertheless, before this expectancy comes true, the system of security should be done completely. Otherwise, there would be same problems as the internet crimes.
5 comments:
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So do you think people are going to start hacking your mobile phones?
Husni
Not really, our point is the security system must be done invincibly and completely before people use popularly. Otherwise, it will be more easier for criminal to commit.
Do you think people will only use their mobile phone in the future and not their pc anymore? As you indicated a mobile phone can be used for more than just calling and sending/receiving a text but we do not think this will have an influence on the mobile phone becoming a small computer.
Is it not more convenient to use the pc? Would you prefer to use a 'big' mobile phone or a 'small' computer? For example: when you have to answer to a mail in a business context, would it not be easier to use a pc -> Although a mobile phone might give you the advantage of being able to access your mails and have a quick look, when you have to answer a message and attach the required documents we would not prefer to use a mobile phone.
Jurgen
Undoubtedly, people use mobile phone online frequently nowadays. There are a lot of multi-function mobile phones launched for satisfying consumers’ demand. Moreover, many companies produced mobile phone as a little computer. For example, Apple store produce iPad recently. It likes a small computer. IT seems that pc is being neglected. However, mobile phone still could not replace the value of traditional computer.
There are many advantages of using mobile phone or little computer online rather than pc. We could check email or news whenever and wherever we are. We could reply email or any message online as soon as possible. It is more convenient than pc. However, using mobile phone online has limitation. The speed and connection are and stable which depends on network, so people could only check emails or something important quickly. They could not go to website so fast. Visitors would not like to wait for a website front page loading. They tend to close if they wait for a few minutes. In addition, small computer and mobile phone have small monitor. People might feel uncomfortable or tired easy when they need to read websites for long time or watch video online.
As the result, pc still has its product value comparing to mobile phone or small computer. We could see most people use pc at home rather than their mobile phone. In fact, all mobile phone, small computer and traditional pc have their own advantages and disadvantages. They could not replace others. Consumers are now diversified and marketers tend to do customization in marketing strategy. Each product launched is specific for a group of target customer, for instance, mobile phone is for people who like convenience and pc is for organization and people at home. To conclude, people will not only use their mobile phone in the future.
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